I‘ve long been a big fan of Answerthepublic.com for keyword research.
For years I‘ve used my 3 free daily searches avoiding ponying up $99 per month for unlimited searches.
Late last week, I caved.
I ponied up the $99 per month.
I‘m simply getting too many good article ideas from the software.
I find at least one good article topic (often more) with every search.
It’s so fast.
Wait a few seconds.
Copy and paste the winners to my spreadsheet.
Rinse and repeat.
Now that I have more niche sites than I can recall off the top of my head, my need for content is insatiable.
I‘m hardly picking and choosing anymore.
I‘m blasting it out as fast as I can find it.
I don’t recommend this if starting out. Be more judicious than this given time and money restrictions.
If you’re neck-deep in cash with more sites than you know what to do with, then load up on the software and compile lists of topics as fast as you humanly can.
That’s what I‘m doing these days.
It’s astonishing what people search for.
Maybe it’s the fact 7-year-olds are on iPads in droves punching in their questions.
And questions galore they have.
Should you get the paid version of Answerthepublic.com?
It depends on how much content you’re publishing each month.
If you’re publishing hundreds of articles per month, it’s worth every penny.
If you’re publishing 30 articles per month, the 3 free daily searches will do it along with all the other KW research tools out there.
IMO, you’re better off investing in Ahrefs before Answerthepublic.com. Ahrefs offers far more value for the money.
Eventually, you get to the stage where you need more content ideas faster. Answerthepublic.com spoon feeds ideas in seconds. No thinking or filtering needed.
Here’s an example of results:
When I input the keyword “Keywords” into Answerthepublic.com, I get the following reasonable topics:
- Are keywords important for SEO?
- Are keywords case sensitive? Are keywords capitalized?
- Are keywords the same as tags? (I like this one)
- Are keywords still relevant?
- Can keywords be two words? Can keywords be phrases?
- What keywords should I use for SEO?
Not bad, right? I could bang out some good articles on those topics on Fatstacks.
That’s 6 topics found in 20 seconds.
Next search: Basketball shoes
- Are basketball shoes good for walking? Running? Gym? Tennis? Jumping Rope? Badminton? Boxing? Hiking? Volleyball?
- How to clean basketball sneakers?
- Why are basketball shoes high tops?
- Are basketball shoes ugly?
- Is it okay to wear basketball shoes without socks?
- Is it okay to wear basketball shoes without laces?
- Is it okay to wear basketball shoes with jeans?
- Basketball shoes vs. running shoes / tennis shoes / badminton shoes / volleyball shoes / normal shoes
That’s 20 articles in seconds. In fact, that’s a tight cluster. I‘d probably double up some of those topics into one article such as “… good for tennis” and “vs. tennis”.
Again, not bad.
I smell a nice chart there as well.
If you do nothing else, take advantage of the free daily searches on Answerthepublic.com.
As you can see you can get quite a few article ideas with a couple searches. Your freebies renew daily. Use them.
Should you check Answerthepublic.com keywords in other tools?
In other words, do I take the promising keywords generated by AnswerThePublic.com and run it through Ahrefs for further data?
My answer: Nope.
I probably should if I wanted to be thorough. My formal stance if you want to be thorough is to run it through Ahrefs or similar to learn more about it.
However, due to my increased KW needs, I don’t bother.
Please don’t always take the shortcuts I do. Some of my sites have a lot of authority so I can afford to be sloppier.
It’s easier for me to rank for keywords due to established authority (aka inbound links and age). If you’re starting out with limited capacity for producing content, further KW due diligence is worth it.
I’m not suggesting spending 25 minutes analyzing each keyword, but it’s certainly worth a couple of minutes checking it out in Google and Ahrefs. Any more than that is probably overkill. After all, at some point you can write the entire article in the time you spend doing due diligence.
How much due diligence you do on keywords depends on your site authority, keyword volume needed and how much of a “gambler” you are.
I tend to err on the side of sloppy, but that works for me. I prefer moving fast.
If you prefer to err toward the careful and thorough end of the spectrum, that’s great too.
Just don’t lose sight of the bigger picture. At some point, KW due diligence is not productive because you could actually write the article in the same amount of time.
Once again, I can tell you this stuff because I do it day-in and day-out and have for years.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.